All spirits are judged based on the true key target – the consumers, and secondly- buyers, retail stores, restaurant & bar owners, distributors and importers. Our expert, trade only, panel of judges will base their decisions as if they are the end consumer, identifying spirits offering exceptional value for price, and diversity.
Each spirit will be blind tasted in its category along with other spirits within the same price range. Judges will not know the actual retail price for the spirits they are judging.
Spirits will be rated on a set of criteria including appearance, aroma, taste, mouthfeel and finish. Upon completion of the tastings, panelists will confer and decide which spirits are award worthy.